’Passion’ poised for heavenly B.O.

Feb 10, 2004 12:00 a.m. - Variety.com

Film News: Media coverage, grassroots marketing draws auds’ attention The movie that couldn’t find a distributor a year ago is now poised to become this year’s first surprise hit. Though not a single television ad has aired for "The Passion of the Christ" two weeks before its release, Mel Gibson’s depiction of the crucifixion of Jesus is eclipsing mainstream Hollywood fare in audience interest.

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Passion of the Christ, The
Mel Gibson’s story of Jesus’ final hours maintains a near-constant focus...